Most people assume custom printed bags are only an option for larger enterprises, but even smaller businesses can benefit hugely by investing in them. Here are just a few reasons why.
Great for Smaller Budgets
Smaller businesses rarely have a large budget to use for advertising or branding, and they’re never going to have the kind of cash to throw around that’s available to a larger business. However, you don’t need a huge amount of money to put together some cool custom printed bags. Their low cost also minimizes any risk. You can order several hundred without feeling like you’re taking a gamble – even if you don’t get the results you want, you’re not going to have lost that much.
Easy Way to Go Green
Businesses and consumers alike are growing increasingly aware of how packaging options impact the environment, which is one reason why single-use plastic bags have been given the boot by the majority of large retailers. Small businesses often struggle to stay green since it usually means spending a little more, but using paper bags instead of plastic ones is a cheap and easy way to take a step in the right direction.
Makes the Most of Your Resources
One of the best things small businesses can do is make upgrades to what they already use. If you’re thinking about adding custom printed paper bags to your locations, you probably already need bags. With only a very small increase in cost, you get an excellent marketing opportunity that will help build your credibility with customers and advertise to new people.
Ideal for Branding
If your business hasn’t established its own brand identity, now is the time to start. Having your own logo and colour scheme helps set you out from the crowd and starts building a loyal customer base, and designing your own custom printed paper bags is a fantastic way to start. This is a great way to build a firm footing for smaller businesses.