The Five Worst Things That Can Happen to Your New Product Launch

As the build up to your product launch reaches fever pitch you may start to feel a bit nervous about what will happen.

While you will want to stay positive and upbeat at this important time, it is also worth putting some thought into some of the things that can go wrong too. In this way you will be prepared for whatever comes your way.

A Rival Beats You to It

Is it possible that a rival company has a similar product that they manage to rush out before yours? If you have done good market research with an expert like Tactical Solutions then this is unlikely.

However, you can easily imagine how deflating it would be to realise that someone is going to beat you to the punch at the crucial moment. This is something that put destroy your launch before it even gets off the ground.

It is for this reason that it is so important that you check out the market before it is too late.

You Run Out of Stock

If the launch is a huge success then you might think that there is nothing that could stop you. Yet, running out of stock to complete all of your orders would definitely stop you in your tracks.

This is a big issue but maybe it won’t even cross your mind until it is too late. Of course, having mammoth amounts of stock sitting waiting around probably isn’t the smartest move either.

Therefore, what probably makes sense is to have a process in place that makes it easy to order or produce more stock if the need arises. By doing this you will feel confident that you are ready to handle things even if you have a success that massively passes your expectation levels.

You Fail to Get Any Buzz Going

Have you spent enough time and effort trying to get a genuine buzz going about your product launch? If you want to get people to feel excited about what you do then you need to let them know what you are up to in a way that interests them.

These days, many businesses use the power of social media to try and get a buzz going. This is certainly a good idea but it isn’t the only way to raise expectation levels just in time for your product to be released.

You can also get out on the streets to speak to potential customers and let them sample your product. This is a wonderful way of getting a good feel for how popular it will be and of trying to spread the word about it at the same time.

You Need to Make a Recall

Can you imagine the disaster if you need to recall your product because something has gone wrong with it? Disastrous product recalls that were handled badly have caused huge losses and misery for many companies over the years.

Yet, if you handle it right, this doesn’t have to be the complete disaster that you think that it might be. By leaving it to a product recalls expect such as Tactical Solutions you will ensure that this is handled as well as possible, with the damage minimised as far as it can be.

While a product recall is never a good thing, if it is sorted out well then it will give you a chance to re-group before trying again later on. On the other hand, if you deal with it poorly then you might not get another chance to impress.

No-one Is Interested

Finally, what if you get to the big day and are left disappointed simply because no-one is interested in what you offer? This can happen for a number of reasons and it can make your product sink without trace.

It may be that this happens because you don’t get a big enough buzz going, or it could be that you have judged your target market poorly. If the launch day comes and goes without any joy then the first big task for you is to try and work out what exactly you did wrong.

Once you do this you can try again while sorting out what went wrong the first time. Just because no-one was interested at your initial product launch doesn’t mean that you need to give up forever on this idea.

There is definitely a lot resting on your product launch but you shouldn’t think that it is the end of the line if things go less than perfectly. Use this as a way of improving what you do for your next effort and it could even turn out to be the start of something big anyway.