A lot of us entrepreneurs are working hard to start a business that will allow us to live the lifestyle we have envisioned we’d have in the near future. A shop that earns consistently and almost operates with little influence from us. For this reason, starting an eCommerce website has become a more popular option rather than opening a physical shop.


In 2017, eCommerce websites earned $453.46 billion just in the U.S. – a significant 16% increase from 2016. And by 2020, it is predicted that Internet retail will earn as much as $4 trillion.


If you already have an awesome product or service to sell, then congratulations, half of the brunt work is already done. But next comes online strategies that, if executed well, will turn your visitors to paying customers.


Treat your eCommerce website as if it is a brick-and-mortar shop


ECommerce sites actually function like physical shops, so it is dangerous to think that the former is easier to manage than the latter. Start with a business plan first that details your operations, marketing strategy and persona, and your financial plan.


Envision what your eCommerce site will be like in 5 years, in 10 years, and so on. Add the milestones you plan to achieve in the next couple of months or years.


Use an eCommerce Website builder


Making sure your website is unique and follows your brand persona does not necessarily mean you have to start from scratch. Maximising the use of an eCommerce website builder might be good for you since these cost less time and money to make.

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At the same time, customisable themes are made device adaptive and SEO friendly already. So most of the optimisation work that needs to go into making a design concept is incorporated already.


Make sure that navigation is intuitive

There is nothing more frustrating than a confusing website. No matter how great your product or service is, if the path to the checkout is complicated, people will abandon cart.

One of the best ways to do this is minimising the options on the navigation bar to at least 5, at most, 7. The most important pages to have are Home, Products/Services, About, Contacts, and FAQ. Once the website has loaded, they must know on first look where they can get the information they need.

Remove friction

Friction is anything that hinders people from continuing the checkout process, and there are a number of ways you can address them, such as:

  • Removing the need to create an account
  • Minimising the purchasing process to at least 3 steps
  • Making use of auto-fill or reduce the number of fields in the form
  • Providing many payment options (credit card, debit card, Paypal, and so on)
  • Ensuring your default shipping is the cheapest. But offer a faster options with the corresponding rates

Design for the user

This just means that your website should be created based on commonplace customer behaviour. Other than an intuitive navigation, here are other ways to improve user experience.

  • Device adaptive

Especially now that Google is prioritising mobile adaptiveness, you need to make sure that your website can be easily accessed on both smartphone and tablet.

  • Follow the F pattern for your website layoutPeople scan a page following the ‘F’ pattern. With this in mind, create an enticing header that either has a call-to-action button already or copy that will push them to scroll down.
  • Good product photos and complete information
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It goes without saying, if you are selling products online, you must have high quality photos that will showcase how brilliant your product is. At the same time, add all the pertinent information like product name, size, colour, material used, and dimensions – factors that can influence purchasing decisions.

  • Put a filter feature

This is another way to make it easy for your visitors to navigate your website is by putting a Search function or a Filter Category feature on the website.

Execute these strategies on your own eCommerce website, and you will earn significantly from it in no time.

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