There was a time when you could increase your rankings on search engines such as Google by simply cramming your site with as many popular but irrelevant keywords as possible. This led to numerous sites that were not worth visiting, but the creators of these pages were not concerned about you wasting your time as they were only interested in displaying adverts – they were not bothered if you returned or not.

However, that is no longer the case. Google has made it clear that websites which possess top quality content will be looked upon favourably. Therefore, respectable website owners who are looking to sell products or services are fully aware that their sites need to be full of original, accurate and engaging content if they are to find themselves moving up the rankings.

Improving your site’s visibility

High-quality content is what improves your visibility on search engines such as Google. If your content is not up to the standards the search engine expects, your site will just become another one of the millions of sites that are constantly bypassed. Nobody will visit your website, and it will not be shared. To put it rather bluntly, you are wasting your precious time on it. This is something business owners would not want.

Your content should always focus on your audience; it should include what they want to know, not what you just want to tell them. Once you produce relevant and useful content, site visitors will keep coming back, helping in the optimisation of your site. If you are unsure if your content follows the standards of Google and your prospect visitors, then you can ask for the help of content agencies such as Topcontent.

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A more in-depth look at the importance of content to SEO

Now that we know that content is critical to search engine optimisation or commonly known as SEO, let us take a more in-depth look at why.

SEO requires the strategic placing of keywords

It is true that Google will penalise you if you fill your website with many irrelevant keywords, known as keyword stuffing, but that doesn’t mean that keywords are no longer important. It’s quite the opposite. To make your content more SEO-friendly, you should always make sure to place an appropriate keyword phrase in the title of your article. Furthermore, you should try your best to include the most critical keywords in the first few paragraphs. However, please remember not to overuse keywords throughout the article as Google will consider that as stuffing and your rankings will suffer for it.

Good content receives valuable backlinks

Credibility is essential for Google, so if many people are linking back to your content on their sites, then you are all but guaranteed a boost in your Google rankings. However, the only way you will receive quality backlinks is by providing quality content. Some people pay websites to include backlinks to them. If Google finds out that you’re abusing it, your rankings are in danger.

Content and SEO work together

SEO is something that used to exist in isolation, but that is not the case anymore. Nowadays, if you don’t have quality content, you will never have good search rankings. Always remember that content and SEO are both important for your website.

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Also, you have to keep in mind that you are writing for your audience and not just for your company or your brand.

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