How to Write a Digital Marketing Strategy
It seems like the majority of marketing now takes place online. According to Google, about 80% of consumers rely on the web to help them find a local business they can turn to. So, if you’re running a business, it’s obvious you’re going to need a good digital marketing strategy in order to stay afloat. The only problem is – if you’re a rookie entrepreneur, writing a digital marketing strategy for your business isn’t going to be easy. That said, we came up with a few tips that are guaranteed to help you do so.
Build your buyer persona
One of the most important things you need to do if you want your digital marketing strategy to be a success is build your buyer persona. A buyer persona represents your ideal customer and can be created by doing a research or surveying your target audience. Basically, what you need to learn about your target audience is their age, location and income. Moreover, you should try to figure out what are the common problems your audience faces. Identifying your buyer persona’s hobbies and interests can also help you shape your digital marketing strategy.
Get on social media
There’s no need to say that social media has become an important tool in both communication and business. Just in Australia, there 15 million monthly active Facebook users and 9 million monthly active Instagram users. Therefore, popular social media platforms are an essential part of every digital marketing strategy. Think about which of these your target audience uses, and create pages for your business on them. Of course, coming up with quality content to share on your social media pages is an absolute must. It’s also recommended that you synchronize visuals on every platform you use.
Think about blogging
The best thing about the web is that you can use it to find a solution to any problem you might have. This is exactly why we saw so many individuals and business start blogs. If you do the same, you’ll be able to use your expertise to provide internet users with what they’re looking for. Not only does this help you give your brand authority a boost, but it also helps you lure the readers to your online store where they can check out your products. Blog posts can also increase your online visibility and tell search engines that your website is active.
Make your content mobile-friendly
In order for your business to be dominant on the web, you simply have to make sure you’re available across all digital platforms. Most people now own a smartphone or any other type of smart devices and it’s these they’ll use to access your content on the web. If you fail to make your content mobile-friendly, chances are you’ll lose all those potential customers who try to access your content from a smart device. So, when designing your website or blog, making it as mobile-friendly as possible is an absolute must.
Monitor your efforts
If you want your digital marketing strategy to be effective, you simply have to understand what impact you have on your customers and the public. This should help you figure out what works, what doesn’t work and what is it exactly that your customers are looking for. As a result, you get the knowledge you need to make adjustments to your strategy. When it comes to media monitoring, it’s recommended that you turn to experts who’ll do all the work for you. Finding experts in media monitoring from New Zealand or Australia you can turn to shouldn’t be difficult.
Remember who you’re talking to
Given that you’ve already worked out who your buyer persona is, it’s also important to make sure you speak their language. The web offers you so many ways to communicate with your customers and using the right voice can do wonders for your digital marketing efforts. Not only that you need to develop a voice your customers are going to love, but it’s also important to think about which topics you should discuss and what kind of approach you should take when doing so.
Turn to influencers
Another big trend that has emerged in the last couple of years are influencers. Basically, these are people who have already reached wide audiences on social media or blogs and can help you promote your brand. Influencers seem to find their place in almost every digital marketing strategy, mostly because they’re services don’t come with a hefty price tag. In fact, most of the times, all you’ll need to do is give an influencer freebies or a discount in exchange for a review of your product.
When running a business, it’s important to connect and engage with your customers, and that’s exactly what digital marketing is all about. With a well-written strategy in your arsenal, there should be nothing stopping your business from conquering the web.