Packaging is one of the most important aspects of a product. If you have a mediocre product but have great packaging, you can expect great sales. Of course, we’re not encouraging that you create bad products, but it just goes to show how packaging can have a great impact on how well yours performs in the market.
Packaging creates the first impression of your product. If a customer is not pleased with what they see, they won’t buy it. That’s a big fail especially in today’s consumer-driven society.
New and small brands are popping up, and they’re outsmarting the bigger brands simply with the design of their packaging. With enough know-how, you too can increase your sales with some little tweaks to your packaging. Here are some ways you can impress customers with it.
1. Handwritten notes
Notes in product packaging make the unboxing experience more memorable. It’s like receiving a gift for Christmas. It’s a very small detail but it can make all the difference in making the customer feel more special. It doesn’t have to be handwritten. Any note that thanks or shows appreciation might just be all you need to turn a one-time buyer into a brand loyal customer.
2. Freebies and Discounts
This is not necessary but it is encouraged especially if it’s for a new customer. You want them to buy from you at least three times before it becomes a habit for them. You can slip in a small sample of your other products, offer free shipping, or provide a 5% to 10% discount on the customer’s next order.
The tiny bit of profit cut you will be worth it once that person becomes a loyal customer. Remember, it’s much cheaper to retain existing customers than it is to acquire new ones so pay a little bit of that investment upfront and it will pay off in the long run.
3. Inside the Box
While the outside of the box can make an impression on the customer, the real wow factor happens when they open it. If you can afford it, include branding inside the box too! You can have your brand’s patterns or color scheme printed on the inside.
If you do the inside packaging right, your customer might even share it to their friends or on social media. Now that’s worth a lot! If the box can double as storage, even better! Your customer will always see it and remember your brand the next time they’re out shopping.
4. Starter guide
A starter guide contains tips on how to use your product. Customers enjoy the unboxing experience and this added extra step will make it even more interactive. It doesn’t have to be complicated. A simple step-by-step is often enough to show the customer the value of your product.
Other ideas for the starter guide include:
- Ways to use the product
- How to incorporate the product into their daily life
- How to recycle the container once the product has run out
- Where to find you on social media for more guides
You can even ask your existing customers about problems they encountered when they started using your product. They might just be able to provide you with valuable insights. The starter guide basically outlines the benefits of your product which in turn will make customers more likely to buy from you again.
5. Dare to be Different
Take note of the common design elements within your industry and think of ways you can be different. One such company who knows how to package a product for retail and make it stand out from the rest is Good Belly. They’re a juice company who instead of using the generic white background mostly found in juice boxes, opted for a black background contrasted by bright colors that matched the color of the corresponding flavor.
6. Never, ever forget branding
Last, but certainly not the least is branding. It can be easy to get lost in all that creativeness that you ultimately forget about branding. Branding should always come first before anything. That means making sure that the design of your packaging is in line with your branding from the colors to the font.
Can you think of other ways to impress customers with product packaging? Share your thoughts in the comments!