The large scale opening up of the global business market can in great part be attributed to one of the ways through which the World Wide Web has advanced, with the fact that it in itself has become cheaper and more widely accessible accounting for a constant decline in the costs associated with running a business. We explore this business expenses contraction curve, paying special attention to some key areas of which the focus can perhaps further point out some cues which will compel any budding business person to take the leap and try their hand at starting and running their very own operation.
Operating as a sole trader or consulting as an individual
It used to be that if you wanted to have any chance of success in business, unless you’re targeting prospects of your own neighbourhood, you would have had to formally register your business. It’s easy enough today, requiring you to essentially just go to your own country’s version of the Trade and Industries Department, but for virtually no costs at all, enterprising individuals can now operate without registering formally. Whether you operate as a sole trader or you perhaps offer your services as a consultant, it’s much easier these days to get clients from all over the world, never mind just nationwide.
DIY and low-cost web presence channels
One of the channels through which sole traders and people consulting as individual entities gain access to global markets is indeed via the World Wide Web. We take it for granted today how you can just whip out your phone and perhaps even sync the contents you can connect to with one or more of your other internet connected devices, but there was a time along the developmental trajectory of our connected world when it was an expensive nightmare getting and merely maintaining an internet connection.
Some of the costs associated with getting your own website are perhaps attested to by the big budgets big businesses used to set aside for web development, with something like a personal website only really reserved for famous figures who could afford the marketing budget equivalent to big businesses. Nowadays you don’t even need to get a website developed by a web development agency, with Content Management Systems (CMSs) like WordPress making for a direct, low-cost way to have a professional web presence. With the use of platforms such as Google Docs and the likes, some business operators don’t even have websites and yet they’re running fully-operational, professional and profitable businesses.
New tech innovation plateau
These days there’s not much in the way of brand new technology innovations which completely change things around or introduce a brand new way of doing things, solving problems, etc. A new development is probably an app or some disruptive website, which isn’t necessarily a bad thing because now it means that technology infrastructure with which businesses are run can continue to get cheaper and cheaper.
For instance, small business phone plans aren’t even half as expensive as they used to be a mere 10 or 20 years ago, simply because of market-leading competitors such as eReceptionist, offering services such as a 30 day contract that can be cancelled any time, as opposed to the long-term contracts you would have essentially been forced to sign up to a few year ago. These types of service providers act as somewhat of a market-control yardstick, because this is where you find that balance between a quality service that’s geared towards helping small businesses grow, and a great price.
In the specific case of eReceptionist’s service, the phone plans for small businesses can be tested out over a 30-day trial period before actually buying.