Growth is a major goal for every company. Very few business professionals look at their company and decide that well enough is good enough. As such, you’re probably searching for everything you can do, no matter how small it seems, to boost your business’s growth.
Well, we have one tip that you might not have thought about. It’s seemingly a very small detail, but it can make a huge impact in the modern day.
Switch to paper bags.
Not convinced? Here are some reasons why.
First, every business professional tends to think about costs. So, we’ll cover that first. Modern paper bags, made with modern technology we’ll talk about later, are roughly the same cost per unit as plastic bags. Considering the main argument in favor of plastic bags in the 70s was how cheap they were, this modern advancement has essentially rendered plastic bags pointless, anyway.
Just this fact alone minimizes the attractiveness of the plastic bags you’re probably using right now, and we haven’t even started talking about the growth-related benefits.
2: Customer Satisfaction
Paper bags are actually a minor convenience for customers whether they’re eco-friendly or not. With more and more stores pushing customers to bag their own items, plastic bags have become a bit of a nuisance. They’re difficult to open, waste time, and often end up strewn all over the place as customers struggle to bag their own items.
Paper bags don’t have that problem. They’re easier to work with, and while you need to take extra precautions with liquids, they’re convenient overall. If you make things simple and easy for your customers, even in the smallest way, they’re more likely to return and give you more business.
3: Brand Alignment
The average customer is extremely focused on eco-friendly alternatives in the modern world. They’re far more aware of the drawbacks of practices we’ve been following for decades, and they want to see a positive change. Paper bags allow for that change.
Paper bags are biodegradable. That means they don’t stick around polluting the environment for a long time when they’re haphazardly discarded.
You might be wondering why we ever switched to plastic in the first place if paper bags are so great, though. Well, old paper bags used to lead to deforestation because of how they were made, and that became a major talking point in society. The inventor of plastic bags promised cheap bags that wouldn’t damage forests, but he wasn’t as knowledgeable about the long-term costs of using plastic.
Since customers care about these things now, they are more likely to go to stores that show they’re aligned with their values. This is a meaningful way to attract customers, retain them, and do something for the greater good of the world, as well.