Custom and personalized products are growing more popular all the time, but you can’t pump them off a manufacturing line in the same way you can generic items. As technological innovation transforms a number of different industries, it’s important for businesses to build efficiency into their products. Are you?

6 Tips You Need to Implement 

While most people think a business has to mass-produce in order to maximize efficiency and output, this isn’t true. Even businesses that focus on personalization have to prioritize it. In fact, it’s impossible to produce highly customized products at any significant scale without building efficiencies into the processes.

Here are some tips to help you along the way: 

  1. Place Limitations On What Can be Customized

While certain companies that price themselves into high-end niches are able to offer total customization to clients, the vast majority of brands can’t afford to do this. If you want to experience maximum efficiency, you’ll need to place limitations on what can be customized.

These storybooks from Dinkleboo are a great example. They allow parents to personalize certain aspects of the story – such as the names of the characters – while keeping the rest of the content standard for easy production.

  1. Automate Tasks Whenever Possible

“Business automation is not just a luxury; it is a necessity in today’s competitive environment,” entrepreneur Sathvik Tantry says. “Automating monotonous tasks saves your employees time and allows them to do more productive tasks that require critical thinking or a human touch.”

For every task that your team handles manually, you need to figure out a way to automate two or three other tasks. This is the only way to maximize efficiency.

  1. Cross-Train Employees
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One of the biggest areas where businesses struggle is with isolation. Employees are becoming too specialized in today’s job market and it’s having a negative impact on productivity and output within companies.

One way you can battle this issue is by cross-training your employees so that they understand how to do different tasks (and how these tasks fit together). This is especially helpful when you’re personalizing products.

  1. Gather Data (and Regularly Analyze)

You could think you’re efficient in one area of production, but the reality might be quite different. Unless you’re gathering data and regularly analyzing it, you won’t really know how you’re doing in terms of productivity and how it relates to personalization. Make this a focus as you move forward.

  1. Limit Interruptions

If you study some of today’s leading businesses, you’ll notice that they’re simplifying daily processes for employees by removing as many interruptions as possible.

Whether it’s unnecessary meetings or a stream of superfluous email communication, it’s important that you limit distractions for your team if you want to be as efficient as possible.

  1. Stay On Top of New Innovations

As previously mentioned, it’s impossible to thrive in a world of personalization and customization without some sort of plan for automation. Thankfully, technology continues to advance at a rapid pace and there’s plenty of opportunities for businesses to tap into convenience.

Epson is a great example of a company that’s pushing innovation to the next level in an effort to help businesses automate the process of manufacturing personalized products. All you have to do is study some of their work with 3D printing in the fashion industry to see how they’re changing the game.

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Putting it All Together

If you want to enjoy the best of both worlds, you have to prioritize efficiency while offering customers the opportunity to personalize products. There’s certainly some tension in this relationship, but today’s most profitable businesses have discovered a happy medium. It’s time for you to do the same.

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