How to Write More Persuasive Content for Your Blog

Content marketing, the art of producing articles and other materials to inform and entertain your audience, can be a highly effective medium for converting your website traffic to paying customers. The idea is to either use your content directly to persuade a consumer to buy from you, or to push them to finalize the deal with a call-to-action (which is difficult, considering 96 percent of your visitors won’t be ready to buy).…continue reading →
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Identifying Your Core Customer Base

The mark of a successful business or company is one which is fully acquainted with who their core customer base is, even in the case of the many businesses that aren’t aware of the fact that this is the driving force behind their success. It’s much like asking a footballer who depicts raw talent just exactly what it is that makes them so good. They won’t be able to tell you themselves, although they may have a few reasons they’re convinced are what makes them as good as they are, but in truth that’s why coaches and managers exist.…continue reading →
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How Might Indonesian Markets be Affected by the UK Election Results?

The UK has been embroiled in a tense political battle for the last few weeks, with all sides campaigning vigorously to win the public vote. For the first time since 2010, none of the main parties could form a majority, so the election ended in a Hung Parliament. Now, however, the Conservatives have formed a deal with the controversial DUP, so here are some of the effects this could have on Indonesian markets.…continue reading →
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Bad Credit and Starting a Business: What Are Your Options?

Unfortunately, having a good idea isn’t enough to launch a business. While widespread internet access means the barriers to entry are much lower than they were in previous decades, you still need some amount of money to get your business off the ground. And while it may seem impossible to get started with bad credit, the good news is that alternative options do exist.…continue reading →
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How AI and Robot Adoption Affects Worker Safety

The influence of artificial intelligence (“AI”) on the American workplace is, in many industries, already being felt.  This trend is destined to continue, and strengthen exponentially, as AI technology develops and its uses increase in ubiquity as it becomes more and more sophisticated, usable and understood by the business community.  One fairly obvious way in which AI is very likely to disrupt workplaces around the country is through the adoption of sophisticated, intelligent robots and robotic systems that are capable of performing tasks once reserved for human workers exclusively.  The extent to which AI will permeate all types of workplaces is yet unknown, but it appears likely to affect nearly every worker in every industry nationwide as the technology continues to develop in astounding ways and at a fast pace.    …continue reading →
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How to advertise your holiday home

Owning your own holiday home can be exciting. Not only does it make holidaying abroad cheaper and more convenient, but it can save you money and give you the freedom to holiday how you want to. However, running a home away from home can be expensive, and many people choose to rent out their holiday homes and apartments to travellers to bring in extra cash. If you’re looking to do the same, we’ve rounded up everything you need to know.…continue reading →
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Safety First: 3 Concerns For Property Investors

All business ventures come with risks: product failures, lost investments, and data breaches among so many others. For those who choose to invest in real estate, however, the worst case scenarios can be much more dire. Irresponsible landlords not only risk their investments but can endanger others through their negligence. …continue reading →
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The Only Types of Consultants Worth Patronising

When the permanently employed staff of any company really sneaks a peek into the world of consultants and their consultation jobs, each of those employees perhaps wishes they may have been consultants who get paid on a per-contract basis as opposed to often feeling like they’re doing a lot more work for a lot less pay. Yes, the truth is consultants do earn more than permanently employed staff which in some instances does the exact same job as the consultant, but the scales balance out a bit because consultants don’t get to enjoy the same employee benefits a permanently employed staff member does.…continue reading →
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How to Get More People to Register for Your Business Event

After putting time and effort into your business event, it would be heartbreaking to have low attendance. Unfortunately, it’s not uncommon for business owners to experience this. …continue reading →
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Everybody Needs a Leg-Up in Business

Well it’s perhaps true about life in general as well because if you come to think of it you get a leg up from your parents mainly as you grow through the various stages in your life, but it definitely applies in business that everybody needs a leg up. I’m going to hit you with a cliché and say that no man is an island as that rings true in business. You simply need others to succeed so it’s important to formulate good relationships with as many people as you can.…continue reading →
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