A lot of us entrepreneurs are working hard to start a business that will allow us to live the lifestyle we have envisioned we’d have in the near future. A shop that earns consistently and almost operates with little influence from us. For this reason, starting an eCommerce website has become a more popular option rather than opening a physical shop.
In 2017, eCommerce websites earned $453.46 billion just in the U.S.
- a significant 16% increase from 2016. And by 2020, it is predicted that Internet retail will earn as much as $4 trillion
If you already have an awesome product or service to sell, then congratulations, half of the brunt work is already done. But next comes online strategies that, if executed well, will turn your visitors to paying customers.
Treat your eCommerce website as if it is a brick-and-mortar shop
ECommerce sites actually function like physical shops, so it is dangerous to think that the former is easier to manage than the latter. Start with a business plan first that details your operations, marketing strategy and persona, and your financial plan.
Envision what your eCommerce site will be like in 5 years, in 10 years, and so on. Add the milestones you plan to achieve in the next couple of months or years.
Use an eCommerce Website builder
Making sure your website is unique and follows your brand persona does not necessarily mean you have to start from scratch. Maximising the use of an eCommerce website builder
might be good for you since these cost less time and money to make.
At the same time, customisable themes are made device adaptive and SEO friendly already. So most of the optimisation work that needs to go into making a design concept is incorporated already.
Make sure that navigation is intuitive
There is nothing more frustrating than a confusing website. No matter how great your product or service is, if the path to the checkout is complicated, people will abandon cart.…continue reading →