CRM software isn’t simple, and it’s not cheap. Does that mean you shouldn’t use it? Not by any means. CRM software is one of the most effective tools you could ever use in your marketing campaign.
Like anything in life, once you become familiar with CRM software, it makes more sense and its features and capabilities become more logical and understandable. Once you learn what it can do, you’ll wonder why you waited so long to try it out.
Here are five of the top misunderstandings about CRM software that you may want to rethink before you forego the idea of using it.
- It’s too complicated
Nobody likes complicated software – except people who love complicated software. Believe it or not, there are people who love digging into complex software and learning it inside and out to maximize it’s potential. You probably have a few of these people on your marketing team right now.
If you don’t like complicated software, that’s a good reason to hire a solid team full of people with experience using CRM software, or people who can learn new software quickly. If CRM software is too complicated for you, and you have a wonderful team who can handle it for you, then you have nothing to worry about. Your team can provide you with a summary or report full of the data you need to know about, and you can leave it at that.
- The team doesn’t want to use it
As humans, we are creatures of habit and we like what’s familiar, even if it’s not convenient or optimal. Sometimes the idea of introducing CRM software brings this out into the open, and employees can be resistant to changing the way they do things.
If employees have a strong resistance to using your CRM software, and avoid it in favor of tracking things manually, it doesn’t mean you should scrap the idea of using it. Your team isn’t necessarily resisting the CRM software itself, but rather the idea of changing the way they do things. You’re the boss – it’s up to you to get your team on board with your decisions.
- It has unnecessary features
Within every piece of software, you’re going to find features you don’t need to use, but that doesn’t mean the software is going to be useless. Most software engineers need to design their programs to meet the needs of a large number of people. Not everyone will use every feature.
To put this into perspective, think of it this way: foil and plastic wrap dispensers have tabs on both ends of the box that you’re supposed to push in to keep the roll in the box while you dispense it. Most people have used these products for decades without using this feature, yet they continue to buy both products because they’re useful.
Don’t throw the baby out with the bathwater – if a piece of software serves your needs, you can always ignore the features you don’t need. If you stick with it long enough, you might discover some useful, hidden features you didn’t even know existed – like those locking tabs on foil and plastic wrap.
- There’s no time or money to train people
Training employees to use new software takes time, and time worked is time paid. However, if you’re not an expert on the CRM software you’re introducing, you’ll have to hire an outside trainer, which can get fairly expensive.
Rather than seeing training as an expense, consider it an investment. When you spend money on training your employees, it’s no different than spending money to invest in new tools or equipment for your office.
When you invest in training your employees to use new software by providing them with the best possible coaches, you equip them to do their job to the best of their ability, which increases their confidence and promotes loyalty.
- It’s too expensive
“You get what you pay for” is completely true as it applies to CRM software. Attempting to make free software or cheap software work is often a bad idea. While it’s not a rule that expensive software is always superior to cheaper software, most of the time it is.
Good software takes time and money to develop, and the companies that produce high-quality software often have large teams of experts who have spent years developing the product. In this case, the value of these programs justifies the high cost.
Using CRM software will streamline your marketing efforts and significantly raise your profits – it’s worth the investment.